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Betting group Lottoland has announced that they've launched a new sportsbetting brand, which is being launched thanks in part to a partnership with provider Altenar, who'll provide the backbone of the book.
The service is live now in some of Lottoland's markets, allowing punters the chance to get in wagers on an assortment of different sports. This vertical joins the lottery draws and casino games, all of which are available. The service will be launching out to more of Lottoland's markets in 2020 once the service is ironed out.
Commenting on the launch Lottoland CEO Nigel Birrell said, "We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason we are very pleased to be providing a one stop shop for lottery betting, gaming and sports.
"Having Altenar at the helm of its development means that we can truly focus on customer experience, with competitive pricing, ease of use, market variety and a frictionless user journeys all being incorporated into the design."
Altenar CEO Stanislav Silin also commented, noting: "The deal with Lottoland is important to Altenar, and we appreciate the trust placed in our product and company to deliver such an important vertical for Lottoland's global expansion strategy.
"We are looking forward to a long-term cooperation together, and are going to do our best to ensure our sports betting solution provides the necessary technological edge and flexibility for Lottoland."