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Cherry subsidiary ComeOn has announced that they're re-branding as ComeOn Group, stating that the addition of five letters will aid their business moving forward.
The company has a slate of more than 20 online betting sites that they operate throughout the globe, and they claim that there's been some confusion between the ComeOn casino brand and the company itself. The group has had an interesting couple of years, having ditched the UK market while launching in Denmark and looking to more emerging markets along the way.
Speaking about the decision ComeOn CEO Lahcene Merzoug said, "As for many other operators in our industry, adding Group to our company name is a natural step for us. We get to keep the fantastic name and brand identity that ComeOn has and at the same time, we make it clear that we are not just one brand. We are a group with over 500 employees, 2 technical platforms and more than 20 brands."
The change is effective immediately.