Gaming group Casumo has been using their various sponsorship of Reading FC to promote responsible gambling, LGBT causes, and other charitable causes.
The group's sponsorship deal began in June of last year, and Casumo has allowed the sponsorship to be used for services like Casumo Cares, which promotes responsible betting. The operator also donated their sponsorship for the November 9th match to promote an auction for the Royal British Legion, while also matching the money raised.
On November 26th the group also donated their shirts to LGBT group Support U, giving exposure to the company while working in conjunction with Reading FC to promote their Rainbow Laces campaign.
Speaking about how Casumo has been using the sponsorship Reading FC CEO Nigel Howe said, "It's commendable to see a gambling brand using a sponsorship for good causes. I hope that others will follow suit to drive positive change for the gambling industry. We're thrilled to be partnered with Casumo in all its efforts to support our team, its fans and the Reading community."
|Casumo||Denmark, Malta, Sweden|