Polish betting group STS has signed an agreement with Enteractive, which will help push the company's sportsbetting products to customers within the country.
The move comes as STS has seen a large jump in revenues, with the company holding a 47% market share for legal sportsbetting within Poland. Enteractive has a series of backend tools that the operator can use to engage players (both new and existing), in order to expand their reach. Eventually, STS could make a push for customers in new regions.
Commenting on the deal STS CEO Mateusz Juroszek said, "We have found a partner in Enteractive which shares our values in terms of innovation and constant improvement. It is our strategy to lead the way in development in terms of technology that constantly pushes to do things better.
"Partnering up with Enteractive and connecting to its Reactivation Cloud, we have added another vital tool to our CRM department so that we are able to communicate and engage on a large scale with our customers the STS way."
Enteractive Founder Mikael Hansson added: "We are very happy to partner up with STS, a powerhouse in the important Polish market but also an agile and ambitious company with great potential in the rest of the world.
"With STS connected to our (Re)Activation Cloud we have already seen good signs in terms of conversion rates and player reactions which further strengthens our belief that strong brands benefit even more from our qualitative and scalable product. Now we look forward to continuing the ramp up and to lay the foundation to a strong and profitable partnership in the coming months."