Jenningsbet Extends Deal With Playtech BGT Sports

This story was published more than 4 years ago.

Retail and online betting group Jenningsbet has announced that they've extended their relationship with Playtech BGT Sports, which will see betting terminals continuing to be supplied by Playtech.

The deal is good for multiple years, and will see Jenningsbet's retail kiosks continuing to be deploying Playtech terminals throughout the UK. While some other retail shops have seen declines in revenues, Jenningsbet is continuing to grow, showcasing double-digit retail growth for their wagering business.

The two groups have been working together for some time now, and it appears that the relationship will be continuing well into the future.

Commenting on the deal Jenningsbet Managing Director Julian Knight said, "When it comes to driving incremental revenue and delivering the digitised retail experience that customers increasingly desire, extending our contract with PBS was a no-brainer.

"Self-service is integral to retail betting's future and we're seeing continued adoption across all our shops as more and more customers take to using them.

"Enhancing the customer experience through market leading technology is key to our strategy and we see PBS as the perfect partner to deliver that."

Playtech BGT Sports' Lee Drabwell added: "We're delighted to have extended our deal with Jennings and look forward to providing its customers with the best products and features available.

"Our SSBTs are now an integral part of the modern betting shop experience, particularly when it comes to in-play betting options. With the industry's leading operators such as Jennings lining up to extend their agreements, we see this deal as the perfect endorsement for how good our product is."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.