Gaming firm EveryMatrix announced this week that they're closing down their white-label business in Denmark, shuttering Jetbull.dk, 777.dk, Cictoriamilan.dk, and Casinohouse.dk within the country.
The closures won't affect the brands in other markets, although the company recently made a similar move in the UK. EveryMatrix says that they'll instead be focusing on their B2B operations within the market.
It seems that white label solutions are going to be a smaller portion of EveryMatrix's bottom line, as they move onto other verticals. The company has faced a bit of adversity, as the UK Gambling Commission recently suspended the group's gaming license.
Speaking about the decision an EveryMatrix rep shared: "Although EveryMatrix had a strong bond to its white label business which brought commercial success and ambitious operators on board, in the last years the overall direction of the company shifted towards providing B2B specialised software solutions.
"EveryMatrix is fully committed to further strengthen its position as a market leader in the B2B space, and it will continue to build and develop in that direction."