Online betting groups BtoBet and ORYX Gaming have signed a content deal that'll see the latter's games being added to the former's platform.
The agreement will give ORYX an entry into the growing Latin American and African markets, which are seeing internet adoption rates among users grow. The ORYX platform features hundreds of games from the likes of Givme Games, EGT, Zitro, Pariplay, Kalamba, and more. For their part, Bto has a bunch of games in their own Neuron platform, as well as products that cover other verticals such as sportsbetting.
Speaking about the deal ORYX Gaming's Matevz Mazij said, "BtoBet's wide-ranging geographical reach will unlock new markets for ORYX Gaming and provide us with access to broader audiences.
"This partnership underlines our ambitions to grow our global brand presence and we look forward to building on our position in regulated territories in exciting, emerging regions."
BtoBet CEO Alessandro Fried added: "We are delighted to provide ORYX Gaming with a seamless route to Latin American and African operators and support its strategy for international expansion.
"Not only does ORYX Gaming offer a content rich portfolio that will boost our online games offering, but it also makes access to its broad catalogue completely seamless via the ORYX Hub. This partnership will undoubtedly deliver great results for us and our clients."