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Betting firm Aspire Global has announced that they've signed an agreement with 888 in New Jersey and will enter the American state's market moving forward.
The agreement will see Aspire's Pariplay subsidiary providing games to 888 in New Jersey, with their full library of games being offered to the group. The games will be provided on desktop and mobile devices, with players having to be physically located within the state of New Jersey and over the age of 21 to play. This agreement marks the first foray into the American market, with the possibility of expanding into other states as they gain licenses.
"This is a significant agreement and we are very excited for Pariplay," said Aspire CEO Tsachi Maimon. "We acquired the company with the purpose of accelerating B2B-growth and external game sales through a new sales channel outside of our own partner network. Moreover, we hoped that Pariplay's iGaming license for New Jersey could act as the spearhead of our future efforts to enter the US market. Today's news are fully in line with our M&A-strategy and we look forward to realizing the full potential of this opportunity."
888's Yaniv Sherman added: "Pariplay is a long-standing partner of ours and this important agreement strengthens our relationship going forward. We look forward to presenting Pariplay's leading game content to our New Jersey-audience and hope to go live soon, subject to the relevant regulatory approvals."