Svenska Spel Takes on Greentube Games

Betting group Svenska Spel has announced that they've signed a content deal with Greentube and will work to integrate the Novomatic subsidiary's titles into their library moving forward.

The games will include the likes of Book of Ra deluxe, Lucky Lady's Charm deluxe, and Feather Frenzy. The games are being offered to Svenska through the NYX OGS platform, which in itself offers up thousands of different titles from multiple developers. Svenska Spel once operated as a monopoly of sorts in Sweden, but after the country liberalized their online betting market this past year, they've seen an increase in legal competition. This has led to them adding new products to match up well with other competitors.

"Greentube has really strong titles in their portfolio that will strengthen our mix of already published games," said Svenska Spel Sport & Casino VP of Casino Jonas Nygren. "Our customer base has been extremely engaged with their catalogue of games and we look forward to a longstanding partnership moving forward."

Greentube's David Bolas added: "The addition of Svenska Spel Sport & Casino as a key partner is pivotal to our localised market strategy in Sweden. We believe Greentube content will greatly enhance the portfolio already available to Svenska Spel Sport & Casino players."