Paf uses the Pafbet brand in Latvia and the company, along with the other operators have decided to work together to implement different controls, as the country's laws have minimal requirements. Currently, the country only mandates that gamblers be allowed to self-exclude and set max bets for a 24 hour period.
The agreement will see all of the groups working to implement other responsible betting tools, with Paf extending their annual loss limit to the market, among other tools.
Speaking about the move Paf's Latvia manager Rihards Streikis said, "It will be a clear improvement on what the gambling law in Latvia requires. Paf's licensed brand in Latvia may currently have a small part of the market but we have the most developed responsible gaming; we are an example for the other operators."
The impact by the groups working together is likely to actually mean something, as they make up for 90% of all online betting revenues in Latvia.