US-based sportsbetting group Fox Bet has announced that they've signed a partnership agreement that will make it an authorized gaming partner of Major League Baseball.
Fox Bet is a joint venture between media group Fox Sports and betting firm The Stars Group, and the agreement will grant the group the chance to use the MLB's data feed and trademarks for advertising their betting services. The MLB and Fox Bet will also work together to develop responsible gaming controls for the app while also maintaining integrity for the league's games.
Commenting on the deal MLB Executive Vice President for Gaming and New Business Ventures Kenny Gersh said, "Adding The Stars Group and Fox Bet to our authorized gaming operator program continues our vision for ensuring we are serving fans with opportunity and choice.
"Our official data feed, including real time and reliable game statistics, and league marks will enable The Stars Group to build unique and engaging gaming products around our sport."
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Didn't even know the TV giant is in this business now...but it's not anything we didn't heard before about the European media giants so...