Casumo Censured by ASA

This story was published more than 1 year ago.

The UK Advertising Standards Authority has censured Casumo for advertising their services on Google under the search term: "how to unsubscribe from all gambling."

The ASA found out about the issue after a gambler entered that search term into Google in May. He was met by a Casumo ad that was advertising bonus offers and considered the ad was irresponsible, as it targeted gamblers who're looking to separate from gambling offers or services. Casumo says that they didn't consider this angle, rather that they were thinking to unsubscribe as being used to opt-out of marketing pitches as a whole.

The operator did respond by eliminating the word from their target list, but that wasn't enough to avoid censure from the ASA. The advertising regulator says that the term is used to combat gambling addiction, and the laws in the UK require the operator to avoid using that term to advertise.

This isn't the first time that Casumo has found trouble with the ASA, as a casino's affiliate partner had been found to advertise that a man paid his wife's cancer treatment bills by using money he won playing a slot. The UKGC has also fined Casumo £5.85 million for failing to protect consumers as well as failing to conduct anti-money laundering duties as required by law.

As of press time Casumo hadn't commented on this latest incident.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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bgsharpe
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14 October 2019 - 1:13pm
#1

UKGC are quite strict to their demands toward the operators and that how it suppose to be of course, from Casumo's perspective..at least they didn't been fined this time round.

auCL-Ed
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14 October 2019 - 11:12pm
#2

Casumo must be making a hell of a lot of money with all the fines they have attracted, yet they continue operating.

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usbarbadosslim93
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15 October 2019 - 5:20pm
#3

I can see failing at something once, but Casumo sure seems to be playing fast and loose with the rules in these markets. Not good.

sharpe

bgsharpe
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16 October 2019 - 5:43pm
#4
CL-Ed wrote:

Casumo must be making a hell of a lot of money with all the fines they have attracted, yet they continue operating.

Lol, you must be right there Ed, while so many other brands leaving the market Casumo not only sustain there but in fact finding a way to be on profit (that's a guess) despite all the attention of UKGC and ASA.

lvblck
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18 October 2019 - 12:02pm
#5

This is something I can't seem to understand. Casumo is probably one of the casinos that have had the biggest issues due to the new UKGC regulations, and they have had so many fines yet it doesn't seem that they would be learning from their mistakes.