Casumo Censured by ASA

The UK Advertising Standards Authority has censured Casumo for advertising their services on Google under the search term: "how to unsubscribe from all gambling."

The ASA found out about the issue after a gambler entered that search term into Google in May. He was met by a Casumo ad that was advertising bonus offers and considered the ad was irresponsible, as it targeted gamblers who're looking to separate from gambling offers or services. Casumo says that they didn't consider this angle, rather that they were thinking to unsubscribe as being used to opt-out of marketing pitches as a whole.

The operator did respond by eliminating the word from their target list, but that wasn't enough to avoid censure from the ASA. The advertising regulator says that the term is used to combat gambling addiction, and the laws in the UK require the operator to avoid using that term to advertise.

This isn't the first time that Casumo has found trouble with the ASA, as a casino's affiliate partner had been found to advertise that a man paid his wife's cancer treatment bills by using money he won playing a slot. The UKGC has also fined Casumo £5.85 million for failing to protect consumers as well as failing to conduct anti-money laundering duties as required by law.

As of press time Casumo hadn't commented on this latest incident.

Related casinos

usCasinoJurisdictionRatingPlay
CasumoMalta, Sweden, U.K.

About the author

4 replies • Last post

Comments

bgsharpe
Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6788
Thanks given: 3330
Thanks received: 955
14 October 2019 - 1:13pm
#1

UKGC are quite strict to their demands toward the operators and that how it suppose to be of course, from Casumo's perspective..at least they didn't been fined this time round.

auCL-Ed
StaffStaff
CL-Ed's picture
Location: Sydney
Joined: 7 Sep 2007
Posts: 8682
Thanks given: 4718
Thanks received: 4144
14 October 2019 - 11:12pm
#2

Casumo must be making a hell of a lot of money with all the fines they have attracted, yet they continue operating.

sharpe

Always play it safe! Consult our list of rogue casinos and warnings before depositing at a new casino.
Post in our forums to earn CLchips which can be used to buy real prizes in our CLchips shop.

usbarbadosslim93
Forum Angel
barbadosslim93's picture
Location: Michigan
Joined: 28 Jan 2011
Posts: 11154
Thanks given: 650
Thanks received: 1364
15 October 2019 - 5:20pm
#3

I can see failing at something once, but Casumo sure seems to be playing fast and loose with the rules in these markets. Not good.

sharpe

bgsharpe
Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6788
Thanks given: 3330
Thanks received: 955
16 October 2019 - 5:43pm
#4
CL-Ed wrote:

Casumo must be making a hell of a lot of money with all the fines they have attracted, yet they continue operating.

Lol, you must be right there Ed, while so many other brands leaving the market Casumo not only sustain there but in fact finding a way to be on profit (that's a guess) despite all the attention of UKGC and ASA.

Post new comment

Have something to say? Agree or disagree? Tell us what you think!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.