The UK Advertising Standards Authority has censured Casumo for advertising their services on Google under the search term: "how to unsubscribe from all gambling."
The ASA found out about the issue after a gambler entered that search term into Google in May. He was met by a Casumo ad that was advertising bonus offers and considered the ad was irresponsible, as it targeted gamblers who're looking to separate from gambling offers or services. Casumo says that they didn't consider this angle, rather that they were thinking to unsubscribe as being used to opt-out of marketing pitches as a whole.
The operator did respond by eliminating the word from their target list, but that wasn't enough to avoid censure from the ASA. The advertising regulator says that the term is used to combat gambling addiction, and the laws in the UK require the operator to avoid using that term to advertise.
This isn't the first time that Casumo has found trouble with the ASA, as a casino's affiliate partner had been found to advertise that a man paid his wife's cancer treatment bills by using money he won playing a slot. The UKGC has also fined Casumo £5.85 million for failing to protect consumers as well as failing to conduct anti-money laundering duties as required by law.
As of press time Casumo hadn't commented on this latest incident.