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This week the British Columbia Lottery Corporation announced that they've extended their current arrangement with Scientific Games, with the two working together through at least 2024.
The two will work together, with Scientific Games providing the suite of games, as well as an integrated online sportsbook. The deal also includes backend tools, including promotions, scoreboards, marketing tools, and management systems. In Canada, provinces handle officially sanctioned online gaming, and in British Columbia, the British Columbia Lottery Corporation oversees the online systems.
SG Digital CEO Jordan Levin spoke about the deal, noting: "We've worked closely with BCLC for years, and we're excited to continue building momentum with them in the Canadian market. Our gaming platforms and sportsbook solutions are a perfect fit for their large audience, and the continued trust, confidence, and innovation on both sides will drive positive growth in the industry."
BCLC Interim VP of Digital & Enterprise Services Cameron Adams added: "We're excited to continue our relationship with Scientific Games and offer a comprehensive array of sports betting technology to our players. Scientific Games has helped power significant growth for BCLC's PlayNow.com digital gaming site over the past several years, and this will help us to continue to grow and evolve our customer experiences into the future."