Liverpool and Chelsea End 1xBet Sponsorships

This story was published more than 4 years ago.

Major football clubs Liverpool and Chelsea have suspended their sponsorship deals with 1xBet after the betting group had their UK gaming license pulled.

The move sees the two clubs pulling the license shortly after Tottenham Hotspur made a similar move, and also followed a warning from the UK Gaming Commission. That warning expressed concerns about a team working with an unlicensed gambling operator. There have been a series of allegations against 1xBet's conduct, with the group allegedly using illegal streaming sites to advertise and offering odds on youth matches.

Commenting on the issue a UKGC spokesperson said, "We're of the view that the best way for sports bodies to protect themselves against this risk is to ensure that they only promote gambling operators licensed by us.

"As a result of concerns regarding 1xBet we recently wrote to Liverpool FC, Chelsea FC and Tottenham Hotspur FC to remind them that organisations engaging in sponsorship, and associated advertising arrangements, with an unlicensed operator may be liable to prosecution under section 330 of the Act for the offence of advertising unlawful gambling."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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barbadosslim93's picture
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9 September 2019 - 6:16pm

This seems like a common-sense approach. It looks like there's so much damage to the 1xBet brand that I can't see it surviving at this point.


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9 September 2019 - 11:10pm

Thank goodness for that. I follow Liverpool and it was grinding my gears seeing ads for these crooks on the sidelines of their games.


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10 September 2019 - 4:10pm

yeah, the suspension is good. 1XBet made a lot of investment like sponsoring like this, to become a big rogue casino in the gambling industry 😀

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27 September 2019 - 8:13pm
CL-Ed wrote:

Thank goodness for that. I follow Liverpool and it was grinding my gears seeing ads for these crooks on the sidelines of their games.

Never noticed to be honest...probably because of the shitty streams I found all the there's also a good thing if the picture is fuzzy I guess😉