Genting Rebrands Its Online Betting Site

Casino betting group Genting has announced that they're re-branding their online betting site to GentingBet, focusing on mobile operations as the vertical becomes more popular for punters.

The site will offer a slew of new games, a new design, and improved functionality. The company also is working in new branding for the site to give it a look that players will instantly recognize in the future. Genting has been working hard to establish itself in the European market, and the efforts here are part of that process.

Other additions to the online service are an overhauled sportsbook and Live From games, which lets players participate in live dealer games that are broadcast from physical tables located in Genting casinos. Other backend tools and customer protection measures are also built into the site.

Genting Online Managing Director Jeremy Taylor spoke about the rebranding, noting: "Our new GentingBet digital offering draws upon our 50 years heritage of providing a premium world class casino experience across the globe to create a prestigious, unique and safe online gaming environment for our customers, 24/7 on any device."