Gaming firm EveryMatrix has partnered up with beBettor, a service that allows gamblers to see how much they can afford to wager.
The service will service will be available on EveryMatrix branded casinos and will feature an innovative platform that will allow the casino to see how much gamblers can afford to wager. The move is seen as a way for the group to get in compliance with UK law, as the group had previously been stripped of their gaming license.
Commenting on the agreement EveryMatrix CEO Ebbe Groes noted: "We're excited to work with beBettor on this novel idea. We believe it will help not only players on EveryMatrix brands but that this can help drive an industry-wide push for better affordability checks for the UK players.
"Problem players will often have many accounts and the only way to spot and take action will be for us all to work together for a safer gambling experience."
beBettor CEO Harry Cott added: "Affordability and operators' social responsibility towards customers is an industry-wide challenge which we are delighted to start solving with EveryMatrix in a collaborative way.
"Given the average online gambler in the UK now has 4 accounts, isolated operator action will not sufficiently reduce gambling-related harm long-term. That's why we're building a networked approach to understanding customers affordability, which will help beBettor operators power the next generation of their social responsibility policies and procedures for customer interaction.
"We're very happy EveryMatrix has decided to join the network and shape the future of sustainable gambling."