Caesars Entertainment has announced that they're donating $1 million to the National Center for Responsible Gaming, marking the 30th anniversary of their initial charitable donation.
The Las Vegas-based gaming giant has used the past three decades to donate millions of dollars to promote responsible gaming and to prevent gambling addiction, while also starting a series of projects to a national call-in helpline for gambling addiction as well as an underage betting prevention service dubbed Project 21.
Speaking about the donations Caesars EVP of Public Policy and Corporate Responsibility Jan Jones Blackhurst said, "Thirty years ago, Caesars Entertainment took the initiative to create the first responsible gaming program, serving our guests who could no longer play for fun. We were determined to provide meaningful solutions for problem and underage gaming."
"Since then, we have continuously invested in cutting-edge research, training and technology to create a holistic program that respects the privacy of our guests who need our intervention. We view responsible gaming as the concern of all Caesars' team members, it is central to how we operate as a business."
Comments
It's a decent number isn't it!
Of course we could count that as a marketing move partly but hey...no one from the rest is willing to advertise themselves with that costly of a campaign.