Gaming group Bethard announced that they've joined the watchdog International Betting Integrity Association to help report suspicious activities among their users.
The move is an important way for Bethard to ensure integrity for its sportsbetting operations and will see the group sharing information with sports leagues and regulators if they detect activity that's deemed suspicious by monitoring software and management. The International Betting Integrity Association was founded in 2005 as the European Sports Security Association and has grown to become the preeminent sports integrity group within the continent.
Bethard is working to make itself seem like a responsible gaming organization. Earlier this year the company was fined for taking bets on sporting events featuring athletes under the age of 18.
Commenting on the deal Bethard CEO Erik Skarp said, We have once again proven our commitment to support the fight against the manipulation of sports.
"As a company we firmly believe that co-operation and collaboration is the only way to combat sports manipulation. We have always done our best to build a strong partnership with industry stakeholders. Protecting our growing betting brands from manipulation is a core component of our corporate policy to ensure that our consumers are able to engage in a fair and safe betting market."