Online betting group 888 has announced that their 888Casino brand has extended their sponsorship deal with the New York Jets for the current season.
The deal will see 888Casino getting access to exclusive marketing rights, including signage at MetLife Stadium for Jets games, as well as Jets branding on 888's New Jersey betting site. The group will also be able to market Jets experiences to their fans, and there will be extra promotion on ESPN 98.7 FM in New York.
888 and the Jets started working together last year, and that arrangement has been successful enough to warrant a second season of collaboration. The highlight of this new deal will be on October 21st when 888Casino will serve as the Official Game Sponsor of the Jets/New England Patriots game.
No comment on the deal was available as of press time.