32Red's Jack and the Beanstalk Ads Banned by ASA

This story was published more than 4 years ago.

The UK Advertising Standards Authority has censured gaming operator 32Red, as the group had advertised their Jack and the Beanstalk game on Google searches.

The casino had put in Google search ads for a variety of their different slots, and one of them was for the Jack and the Beanstalk game. The problem was that anyone who searched the term "Jack and the Beanstalk" in the UK had the ability to see the ad. Because the game is based on a popular children's story, and those looking for the innocent story were exposed.

The regulator said that the ads must be removed, writing: "The ads must not appear again in the form complained of. We told 32Red Ltd to ensure their gambling ads did not have particular appeal to those aged under 18 years of age and were not directed at those aged below 18 years of age."

32Red said that they didn't mean to broadcast the ads, and noted: "We take a lot of care to make sure that games like this, which could appeal to under-18s, are not seen by people below that age.

"On this occasion, an error meant that it could be seen on a third-party website for a short period of time. We put this right as soon as we were alerted to it. We regret this happened and have taken steps to make sure this does not happen again. 32Red takes its responsibilities extremely seriously."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.