Online betting brand 10bet has signed on to sponsor Italian football club Juventus, coming on as the team's Official Gaming and Betting Partner for the next three years.
The agreement will see 10bet getting exclusive marketing rights, as well as the ability to market services and giveaways to supporters of the club. One of the premier prizes that will be offered is the chance to get tickets to game matches. Juventus has been a force in Italian football for 122 years, and are enjoying a recent spate of success, having won multiple titles and recently had an eight-year span of consecutive titles.
"We will work exclusively outside Italy together with a partner for whom entertainment and engagement are the core activities," said Juventus Chief Revenue Officer Giorgio Ricci. The particular attention paid to the global markets and audiences, a key theme for 10bet and the Club, attests to the perfect synergy between our companies."
A 10bet Spokesperson added: "We're thrilled to be partnering with such a prestigious brand as Juventus and both brands share the same values and principles. We are passionate about presenting our audiences with the most unique and entertaining products and we're confident this will be a mutually beneficial long-term partnership."