Veikkaus Will Overhaul Player Rewards Program

This story was published more than 4 years ago.

Finland gaming firm Veikkaus has announced that they're working on overhauling their customer rewards program to help protect players from excessive gambling.

The new tool will include a liability monitor to help flag the Veikkaus promotions being offered that could encourage gamblers to wager more. When promotions are flagged, the casino will then be able to modify the terms of the promotion in order to protect players. The monopoly will also form an Ethics Council, which will help guide the company in working to promote player safety. The council was approved by the company's board and will be formed before the next meeting.

Other measures being looked at include reducing the number of slot machines deployed across the country and terminating advertising on non-lottery betting products.

Speaking about the new tools Veikkaus Chairman Olli-Pekka Kallasvuo noted: "Social responsibility principles are central to all of Veikkaus' operations. It has continuously implemented measures to enhance social responsibility safeguards, and the board regularly evaluates the causes of gambling problems."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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29 August 2019 - 6:09pm

Yeah it sounds that could be a useful changes for a players protection especially to the hugely addicted ones but of course we could judge that only after being implemented and there's some results published, hopefully it will work of course.