This story was published more than 4 years ago.
Internet gaming group Interwetten has announced that they've entered into a software agreement with Bundesliga club VfL Wolfsburg, making Interwetten the team's Official Sports Betting Partner.
The consideration paid wasn't available as of press time, but we do know that the partnership covers the upcoming 2019-2020 season, with Interwetten getting access to signage at Wolfsburg's stadium during matches. The operator will also get additional hospitality benefits and be able to tailor exclusive promotions for their customers.
Interwetten spokesperson Dominik Beier spoke about the deal, noting: "Sport is an essential driving force for us and one that we support through a variety of sponsorship deals. In VfL Wolfsburg we have managed to find a very interesting partner.
"What brings VfL Wolfsburg and Interwetten together is the desire to work in an innovative way, develop new products and constantly move forward."
Wolfsburg Managing Director Michael Meeske also commented, adding: "We are delighted to have acquired an international partner of real note in the German-speaking sports betting market in the form of Interwetten, whose offer really sets the standard in the sector."
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Comments
I assume a few years back this deal would of cost a bit more to Interwetten when Wolfsburg have been one of the well financed and really strong Bundesliga sides but nowadays they just looking to survive in the top tier of German football, of course it doesn't mean that this deal still wouldn't be a beneficial one for the bookie.