Betting group GVC Holdings has announced that they've donated their football shirt sponsorships in England and Scotland to responsible gambling group GambleAware for the upcoming season.
The deal will see the company's gambling brands such as Ladbrokes working with more than 42 clubs to replace their branding on the shirts with GambleAware's, which provides information and services to punters experiencing problem gambling issues. GambleAware has launched a Bet Regret campaign, where they're targeting younger men, who're keen on watching football matches.
GambleAware CEO Marc Etches spoke about the deal, noting: "We are delighted that GVC Holdings has made this move to support the Bet Regret campaign. With the number of opportunities to bet and exposure to messages associated with gambling being so prevalent in football, it's incredibly important that football fans think twice about betting when drunk, bored or chasing losses."
GVC Director of Safe Gambling Patrick Kerr adding: "Whilst we want football fans to be able to enjoy a bet, we recognise the importance of doing this in a safe, responsible way.
"Handing over this valuable inventory to GambleAware is a demonstration that we are committed to helping our customers bet in a safe and responsible way, and we look forward to continuing to promote the Bet Regret campaign in the future to help increase awareness about safer gambling."