GiG to Sell Highroller Brand to Ellmount Gaming

This story was published more than 4 years ago.

Casino betting firm Gaming Innovation Group has announced that they've reached a deal with Ellmount Gaming, and will sell its Highroller brand to the latter for a reported €7 million.

The agreement will see the B2C brand being sold to the affiliate group, and will continue to use GiG's white-label service as an operator. The site has been in operation since 2017 and offers a slew of different games from software providers. The site raked in €1.4 million during the first half of the year.

It's expected that eventually the Highroller brand will transition to Ellmount's license, as the group has certifications in the UK, Malta, and Curacao.

GiG CEO Robin Reed spoke about the deal, noting: "The sale of Highroller is a confirmation of our discipline and focus as we are growing to become a Tier 1 casino operator in select markets.

"Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves. The brand was launched only two years ago and with this sale, it has returned three-digit ROI for GiG.

"I am looking forward to seeing the brand prosper in the hands of very capable owners, empowered by our full suite of products and services."

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.