This story was published more than 3 years ago.
Casino betting firm Gaming Innovation Group has announced that they've reached a deal with Ellmount Gaming, and will sell its Highroller brand to the latter for a reported €7 million.
The agreement will see the B2C brand being sold to the affiliate group, and will continue to use GiG's white-label service as an operator. The site has been in operation since 2017 and offers a slew of different games from software providers. The site raked in €1.4 million during the first half of the year.
GiG CEO Robin Reed spoke about the deal, noting: "The sale of Highroller is a confirmation of our discipline and focus as we are growing Rizk.com to become a Tier 1 casino operator in select markets.
"Through this agreement, we gain increased cash flow, a strong B2B partner and Highroller will get the marketing muscle and focus it deserves. The brand was launched only two years ago and with this sale, it has returned three-digit ROI for GiG.
"I am looking forward to seeing the brand prosper in the hands of very capable owners, empowered by our full suite of products and services."