Enlabs Purchasing Belarus-Based Operator

This story was published more than 4 years ago.

Casino gaming group Enlabs announced today that they're planning to purchase a Belarus-based land betting group, although they suspiciously decided not to name the company.

The company signed a letter of intent to purchase the business and said that the move is strategically important for the company's foray into the Belarussian market, which regulated the online betting industry beginning on April 1st. In order to enter the Belarus online market, operators will need to have more than $1 million in funds available as well as several years land experience. This purchase will help them meet those requirements.

Speaking about the purchase Enlabs CEO Robert Andersson said, "Entering the Belarusian market is important for Enlabs' continuing growth journey. We have long experience and knowledge from neighbouring markets and are firmly convinced of our opportunities to succeed in Belarus as well, a country in terms of population roughly the size of the Baltic states and with a total gaming market worth over five hundred million euros.

"The proportion of online gaming is relatively small at present, but we see great similarities to how the Baltic markets looked a decade ago. We expect a strong growing market where we look forward to being a leading player.

"The acquisition is fully in line with our strategy to focus on 'the Baltics and Beyond' and work on the licence application for online gaming will begin immediately."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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29 August 2019 - 5:20pm

This seems like a smart move from Enlabs which would allow them to enter the Belarussian market, requirements are maybe a good thing to ensure there's only trustful companies entering the local market but obviously some of the leading brands could bypass by buying local businesses who have the required land based experience.