This story was published more than 1 year ago.
Canadian betting firm Bragg Gaming has announced that they've begun a review of their GiveMeSport brand, as the company wants to focus through their ORYX gaming brand.
The brand has been lucrative for Bragg in the past, but profits and revenues have fallen over the years. Bragg instead wants to focus on their ORYX branch, which serves as an aggregate for casino software. While GMS is in decline, ORYX is expanding, having launched 22 new operators during the first half of the year. Likewise, revenues were up 87% over the prior year in the most recent financial report.
It'll be interesting to see what kind of price GMS will fetch, and just who a potential buyer will be. We'll be following the story and will update readers as we learn more.