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Bragg Wants to Sell its GiveMeSport Division

27 August 2019 by Therese Williams

This story was published more than 3 years ago.

Canadian betting firm Bragg Gaming has announced that they've begun a review of their GiveMeSport brand, as the company wants to focus through their ORYX gaming brand.

The brand has been lucrative for Bragg in the past, but profits and revenues have fallen over the years. Bragg instead wants to focus on their ORYX branch, which serves as an aggregate for casino software. While GMS is in decline, ORYX is expanding, having launched 22 new operators during the first half of the year. Likewise, revenues were up 87% over the prior year in the most recent financial report.

It'll be interesting to see what kind of price GMS will fetch, and just who a potential buyer will be. We'll be following the story and will update readers as we learn more.

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.