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Betting group Betdaq announced that they've launched a new fixed-odds sportsbook product that it'll use to enhance their standard casino games.
The move comes roughly a year and a half after Betdaq changed to a 2% commission structure on bets, which they've used to help drive new players. The betting platform was designed in conjunction with GBet and will use the group's streaming API push technology, which will provide up to the second odds. To support the launch, Betdaq is working to implement a heavy marketing campaign, including one featuring actor Ralph Ineson as well as footballer Glen Johnson.
Commenting on the launch Betdaq Managing Director Shane McLaughlin said, "Launching the Betdaq sportsbook is the realisation of a key strategic aim; the consolidated Betdaq exchange-sportsbook-casino demonstrates our strength of as part of GVC and means customers can enjoy an improved experience.
"The exchange remains our central product and the complementary introduction of the sportsbook allows us to attract and convert new players."