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Ontario to Use Playtech's BetBuddy Technology

25 July 2019 by Dustin Jermalowicz

The Ontario Lottery and Gaming Corporation has announced that they've signed an agreement with Playtech and will use the group's BetBuddy subsidiary to provide player insight information.

The service is integrated into Playtech's IMS player management backend, giving information on the player's gameplay, and can also incentivize responsible gaming. The OLG runs the province-run PlayOLG.ca domain, which is the only government-sanctioned betting site in Ontario.

BetBuddy has been in operation since 2014 and was purchased in 2017 by Playtech. It has since been worked into the group's gaming platform as a way to provide operators with insights into their customers.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.

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