This story was published more than 1 year ago.
Norsk Tipping has implemented new responsible gaming controls, giving players an overview of their playing habits when they log into their accounts.
The overlay is meant to serve as a potential wakeup call to players who may not know of how their behavior may indeed be risky when it comes to addictiveness. Norsk introduced the measure after consulting with gamblers who had lost large sums of money. Many of those gamblers thought they'd only lost about half the actual amount they did, and the overlay is meant to show the running total.
Speaking about the new tool, Norsk Tipping's Tanja Sveen said, "Now we are going to actively show the customer their net consumption for the last seven, 30 and 365 days. We believe this can increase awareness of spending habits."
"[It] is common for them to guess only half of their actual loss," she explained. "Many have an 'aha moment' when they discover the actual sum, then want to change their behaviour."
Norsk currently estimates that there are 10,000 at-risk gamblers active on their site, and they're hoping to stem those numbers moving forward.