Newport County FC has become the third team to join Paddy Power's 'Save Our Shirt' campaign, which will see the betting operator sponsoring the club but not have their logo on the team's shirts.
The sponsorship will go through the 2019-2020 season but will not see Paddy Power's logo being adorned on the shirts. Last week Paddy Power had a tongue-in-cheek giant logo appear on the shirts of Huddersfield Town, which drew ire from the ASA before it was revealed to be a prank. Since then, Paddy Power has launched the campaign and sponsored three clubs, as they sincerely want clubs to not take on betting sponsors.
Commenting on the deal Newport County Operational Chairman Gavin Foxall said, "This is a significant deal for the club, not just from a financial perspective but also being part of the high-profile Save Our Shirt campaign. As a supporter-owned club we felt the fit was right, as it's all about giving the shirt back to our loyal supporters."
In addition to Newport County and Huddersfield Town, Paddy Power has sponsored Scottish Premier League team Motherwell, who signed on yesterday.