This story was published more than 3 years ago.
Rank has signed an extension deal with Kambi that will see the sportsbetting specialist offering their services to Rank's Spanish Enracha brand.
The agreement will see Kambi's full sportsbetting suite of tools powering the Enracha brand, while also continuing to power the Grosvenor book. Enracha is known for their bingo products, but Rank is keen to expand the services for the group to bump up revenues.
Not surprisingly, Rank director of digital operations Adam Joseph was glowing about the deal, noting: "We're thrilled to strengthen our working relationship with Kambi as our sports betting provider. They have been integral to the success of our sportsbook, Grosvenor Sport, since 2016.
"Kambi's strategy of empowering their operators aligns perfectly with our ambitions of providing a unique online gaming experience for our customers, and we look forward to amplifying this further as Grosvenor One, our multi-channel platform, continues to build momentum in the sports betting market."
Kambi CCO Max Meltzer added: "It gives me great pleasure to confirm a new long-term deal with Rank Group, one of the leading and most respected operators in the gaming and sports betting industry."
"In the space of three years, Grosvenor has developed into a recognised sports betting brand and we are confident this successful partnership will springboard Grosvenor to its next level of growth and also help Enracha achieve similar recognition in Spain."
Rank and Kambi have been working together for sportsbetting services since 2016 and it appears that the relationship will continue moving forward for years to come.
|Grosvenor Casino||Alderney, U.K.|