Paddy Power's recently-signed sponsorship with Huddersfield Town is drawing concerns from the English Football Association, who claims that portions of the shirt sponsorship violates regulations.
The potential violations regard the size and placement of the Paddy Power logo on the shirts, as the logo spreads across the entire width of the front fabric. This is much larger than what is traditionally seen for sponsors, and although it fits in line with the gambling firm's bold marketing strategy, it may violate rules set forth by the FA. The logo reportedly cannot exceed more than 250 square centimeters.
The FA issued a statement on the matter, which reads: "The FA has clear Kit & Advertising regulations for all club matchday kits. If we believe that any club has breached these rules we will look into the matter and, if required, will take the appropriate action.
"We have contacted Huddersfield Town about their 2019-20 kit to seek their observations."