Betting groups EveryMatrix has announced that they've signed an agreement with Wiraya and will work with the mobile customer acquisition firm moving forward.
The two will work together to see how they can leverage the partnership to expand their footprint in the online betting industry. The exact way that the two will work together is unknown, but it seems as though this will be a behind-the-scenes deal.
Commenting on the deal EveryMatrix Head of Sales Kiril Nestorovski said, "EveryMatrix has always strived to offer the very best technology available to its clients and the new partnership with Wiraya will support us in our efforts. By using Wiraya's solution across the player lifecycle, we can now facilitate superior player engagement to our operators."
"One of our fundamentals is to always be a flexible and agile partner to our clients across sports and casino, which means that we have a responsibility to find or develop the best solutions available for their needs."
Wiraya's Patrik Eriksson added: "Wiraya has some ambitious growth plans, and to achieve these objectives, strategic partnerships with some of the biggest brands in the industry will be key."
"From the beginning of our discussions, EveryMatrix recognised the potential value here for their customers, as all major operators are now really understanding the benefits of focussing on customer experience. This means taking active steps to engage with players throughout the entire player lifecycle, to address the critical challenge of customer loyalty."