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Gaming firm Dafabet announced this week that they've signed a three-year sponsorship agreement with Norwich City, getting exclusive branding on the Premier League team's shirts as a result.
The agreement will run through the 2021-2022 season and will see Norwich City's shirts featuring the Dafabet logo, with the betting firm getting other exclusive marketing opportunities as well. The agreement sees Dafabet taking over the sponsorship from LeoVegas, who had previously been the club's shirt sponsor for the past two seasons.
Norwich City's COO Ben Kensell said, "Not only is it the most lucrative partnership the club has ever had by some way, this partnership alongside our commercial operation allows us to be materially more competitive as a self financed club.
"Securing shirt sponsorships at this level is of vital importance and with Dafabet's history and longevity in sports sponsorship, we have an excellent partner to join us on our journey."
Dafabet Head of Sponsorship John Cruces added: "From our initial meetings with the club the ambition they show is clear to see. They have a unique and fresh approach which is evident both on and off the pitch."