Casino operator 1xBet has announced that they've signed a sponsorship agreement with Liverpool FC and will serve as the club's sponsor for multiple years.
The agreement will see 1xBet serving as the Official Global Betting Partner of the Premier League team, getting exclusive marketing rights and branding options. The exact terms of the deal are not available, but it is known that the deal is good for multiple years.
Commenting on the deal 1xBet Spokesman Alex Sommers said, "We're incredibly excited to be partnering with the club to meet our goal of bringing fans closer to the sporting action through our innovative products and supercharged betting experience.
"We're very proud of the relationship we have with Liverpool Football Club and we're keen to work closely with fans around the world to bring them exciting entertainment opportunities and unique offers in the upcoming season."
Liverpool CCO Billy Hogan added: "We are delighted to welcome 1xBet to Liverpool FC as our newest partner. I know that their games and special offers will appeal to our fans around the world and we look forward to seeing these as we go into the new season."