Gaming operator VBET has signed a sponsorship agreement with Arsenal FC that is good for the next three years.
The terms of the agreement weren't readily available as of press time, but the agreement will see the two working together. The betting group will get signage inside of Arsenal's home stadium, and will be privy to extra marketing campaigns. Arsenal legend Ray Parlour will sign on as a VBET Ambassador, promoting the brand to his fans, while the company's V-sign logo will be seen throughout matches.
"We are delighted to welcome VBET into our family of official partners. Innovation is a key part of what drives us at Arsenal, so we are excited to partner with such a forward-thinking, global brand," said Arsenal Commercial Director Peter Silverstone."
"We look forward to working with them to create unrivalled (sic) content and provide exclusive offers that we know our supporters will enjoy."
VBET CEO Vigen Badalyan added: "We're great admirers of Arsenal's tradition and partnership with VBET is a key part of the long-term strategy. VBET is powered by BetConstruct, a business we created 16 years ago in Armenia and it has become a leading supplier of igaming technology. By building our own software and doing everything in-house we can offer VBET customers an innovative, easy and safe experience that has responsible gambling at the heart of the brand. We look forward to engaging with passionate Arsenal fans around the world."