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Online casino PlayOJO announced that they're stopping mid-day television ads in Sweden in an attempt to reduce exposure to underage Swedes.
The casino brand will see no ads from the company being run between 4pm and 9pm. The casino is owned and operated by SkillOnNet, and is looking to reduce the number of underage people being enticed.
Commenting on the decision SkillOnNet CEO Costas Alexandrou said, "As a responsible, licensed platform provider in Sweden, we aim to moderate our marketing and do everything we can to limit any potential exposure to underage players. The PlayOJO team is now working with TV broadcasters to withdraw the ads.
"If other online casino operators in Sweden really do care about responsible gambling, they too should review their advertising strategies and schedules and do everything they can to limit potential exposure to those under 18 years of age."
The move comes a few months after Svenks Spel suspended ads for the rest of the year, noting that they're aiming to cut down on the potential increase in gambling addiction tied to gambling ads.