Betting group MRG has announced that they've added new mechanics to intervene with possible risky betting behaviors to their Green Gaming solution, hopefully cutting down on harm caused by addiction.
The new tools will use informal derived from algorithms that study the behavior of punters, with the software alerting customers when it detects patterns associated with risky betting behaviors. The software was developed in conjunction with Swedish company Sustainable Interaction, who works to develop tools related to responsible gaming.
Commenting on the launch MRG CEO Patrick Jonker said, "Our goal is a long-term relationship with our customers. After two years with the Green Gaming predictive tool, we see that our satisfaction index constantly increases at the same time as smarter and individual responsible gaming measures have been introduced.
"Customer satisfaction drives loyalty which is the best currency to measure our success."