MRG Adds Consumer Behavior Tool for Responsible Gaming

This story was published more than 5 years ago.

Betting group MRG has announced that they've added new mechanics to intervene with possible risky betting behaviors to their Green Gaming solution, hopefully cutting down on harm caused by addiction.

The new tools will use informal derived from algorithms that study the behavior of punters, with the software alerting customers when it detects patterns associated with risky betting behaviors. The software was developed in conjunction with Swedish company Sustainable Interaction, who works to develop tools related to responsible gaming.

Commenting on the launch MRG CEO Patrick Jonker said, "Our goal is a long-term relationship with our customers. After two years with the Green Gaming predictive tool, we see that our satisfaction index constantly increases at the same time as smarter and individual responsible gaming measures have been introduced.

"Customer satisfaction drives loyalty which is the best currency to measure our success."

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.