Kindred's biggest betting brand Unibet has gone live in Atlantic City, offering online casino games to punters within the Garden State.
The brand is live now, with Kindred utilizing the gaming license from the Hard Rock Hotel & Casino Atlantic City to offer their web services. The casino will provide desktop and mobile games to punters 21 years of age and older located within the physical borders of New Jersey.
The casino is powered by SG Digital, which is using the Open Platform System to provide video slots, table games, and more to customers.
Commenting on the launch Kindred's Manuel Stan said, "We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment. We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.
"This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market. Next in line will most likely be Pennsylvania and Kindred's strategic partnership with Mohegan Sun Pocono. Kindred has always put the customer at the heart of our operations and ensuring that they can enjoy gambling in is crucial for us."