Gaming firm iSoftBet announced today that they've signed a content deal with Endemol Shine subsidiary Playzido to integrate the group's games to its Game Aggregation Platform.
As a result, the GAP platform will get access to Playzido's casino titles such as Oliver Twist and the popular Deal or No Deal series. The games will then be offered to partner casinos, who can offer them to players. There are now 3,000 games on the platform, and iSoftBet says they've partnered with more than 50 software developers.
iSoftBet's Michael Probert said, "We're thrilled to welcome Playzido into the GAP family. They have an impressive content portfolio and have some of the most engaging brands in the industry.
"This marks an extremely exciting step for GAP and our valued customers, and we look forward to growing our aggregation platform offering further in the future."
Playzido Managing Director Stuart Banks added: "We're delighted to work with iSoftbet to enhance the distribution of the Playzido games.
"This partnership will see a considerable number of operators having access to super-brands such as Deal or No Deal for the first time and we can't wait to show how well our portfolio can perform."