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Betting firm GVC Holdings has launched Playtech's gaming content across their different brands, integrating a deal that the two groups signed in February.
The selection of games will be going live at GVC brands bwin, Sportingbet, partypoker, PartyCasino, Foxy Bingo, Foxy Casino and Crystalbet. These brands are operational in jurisdictions including UK, Italy, and Spain. Other markets are also being integrated and will go live later this year as well as 2020.
Playtech serves as a major player in the casino software game. They have a gigantic slot and table game library of their own, and they also have an extensive live dealer platform that broadcasts games from studios throughout Europe.
Commenting on the deal Playtech's Shimon Akad said, "This programme of key launches represents the first stage of what we believe will be a significant, long-term partnership with GVC. GVC's desire to bring Playtech's products and services to all of its customers across its portfolio of leading brands underlines Playtech's position as the preeminent technology partner in regulated and fast-growing markets.
"We have a longstanding partnership with GVC and we are pleased to see it grow. This deal is a real testament to the hard work of all our teams, especially the innovation of their content and services."
GVC's Shag Segev added: "Playtech's content has already proved hugely popular with our customers where it is already live and we look forward to rolling it out in further markets over the coming months."