Football Sponsorships Aplenty in UK

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A series of football sponsorships have been consummated over the past few days, with the Wolverhampton Wanderers, Burnley, and Birmingham City clubs all signing deals with online betting groups.

The Wolverhampton Wanderers have signed an agreement with ManBetX for the next season, with the length not disclosed. ManBetX's logo will be on the club's shirts for that period and possibly longer. "We had the opportunity to work with a new principal partner for the 2019/20 season and we felt that the scale and ambition of ManBetX was closely aligned to ours - I'm confident we can achieve great things in what is Wolves' largest ever sponsorship deal," said Wolverhampton's Managing Director Laurie Dalrymple.

Burnley signed a three year deal with LoveBet that is good through the 2021-2022 season with the group's logo also appearing on Burnley's shirts. The sponsorship isn't the first for LoveBet, who also holds a deal with French Ligue 1 team Paris St Germain. LoveBet's Senior Director Edward Li spoke about the deal, noting: "The growing presence of the club in Asia and worldwide will help us further promote our brand. We're already planning a lot of activities for the fans and our users and are looking forward to the partnership in the coming three years."

Birmingham City FC has signed an agreement with Boylesports, with the betting group getting their logo adorned on the shirts. The deal is the third gaming deal for Birmingham City since 2016. Boylesports Head of Communications Leon Blanche commented, noting: "We are absolutely thrilled to be on board and proud to be pledging ourselves as Birmingham City's principal partner.

"It's an honour to be joining forces with a club steeped in history and tradition and we believe it's a perfect match between a club and company who are on the same page in terms of our huge ambitions."

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Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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6 June 2019 - 7:10pm

Obviously a pretty common relationship between a gambling operator and a football club these days. Those clubs would be still signing such a deals if they've been in the second tier of English football but the amounts would be quite different then so that's one of the major assets for club of such caliber being part of the EPL.