Caesars, William Hill Merger Talks Break Down

This story was published more than 4 years ago.

Merger talks between Caesars Entertainment and William Hill have reportedly fallen apart after the two international betting brands could not come together on an agreement related to the purchasing price.

The two companies have reportedly been in merger discussions since last fall, and if completed would have created a betting giant worth $7.5 billion. William Hill is known for their sportsbook and retail betting locations, while Caesars is a leading name in the casino resort field. The exploration of talks came as there have been repeated mergers between large betting groups. Recently GVC Holdings and Ladbrokes Coral merged, as have firms Betfair and Paddy Power.

Caesars has been trying to find a buyer, as the company has considerable debt and is looking to build a sustainable presence moving forward. Recently, it was revealed that Eldorado was also interested in possibly purchasing the company, but there hasn't been any movement thus far.

We're following Caesars acquisition talks and will update readers as we learn more.

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About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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4 June 2019 - 11:54am

Well I guess they'll find a buyer or a company ready to merge with Caesars sooner or later because all of the great casino resorts they own even if that's not Will Hill as that possible deal looks like would not going through now.

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10 June 2019 - 5:14pm

This is actually the first time I hear about this possible merger talk. For me these two brands seem drastically different which is why I couldn't imagine a merge between them.