Merger talks between Caesars Entertainment and William Hill have reportedly fallen apart after the two international betting brands could not come together on an agreement related to the purchasing price.
The two companies have reportedly been in merger discussions since last fall, and if completed would have created a betting giant worth $7.5 billion. William Hill is known for their sportsbook and retail betting locations, while Caesars is a leading name in the casino resort field. The exploration of talks came as there have been repeated mergers between large betting groups. Recently GVC Holdings and Ladbrokes Coral merged, as have firms Betfair and Paddy Power.
Caesars has been trying to find a buyer, as the company has considerable debt and is looking to build a sustainable presence moving forward. Recently, it was revealed that Eldorado was also interested in possibly purchasing the company, but there hasn't been any movement thus far.
We're following Caesars acquisition talks and will update readers as we learn more.