Bwin to Sponsor LaLiga Club Valencia

This story was published more than 1 year ago.

Betting group bwin has signed a sponsorship agreement with LaLigs club Valencia that will run through the 2021-2022 season.

The agreement will see bwin being the team's main sponsor and will have their logo appear on the club's training and practice shirts. There will also be exclusive marketing rights conferred to bwin. This isn't the first collaboration between the two parties, as they've been working since the 2016-17 season.

Speaking about the deal Valencia president Anil Murthy said, "Bwin are leaders in their sector, and set the benchmark for their technological innovation, transparency and dynamism. Valencia CF share these virtues and I am convinced that strengthening this alliance will be tremendously beneficial for both parties. We hope to make history together."

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Therese Williams
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bgsharpe
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8 July 2019 - 2:03pm
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Obviously Bwin looking to strengthen their market positions in Spain through that deal although the famous football clubs could deliver huge advertising benefits even outside their respective countries of course.