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Betting group Aspire Global has revealed that they've reached a deal to purchase GMS Entertainment Limited for €13.1 million, seeing the group taking control of GMS subsidiary Pariplay.
The purchase will see Aspire picking up an important B2B supplier, giving them a wider scope for operations. Pariplay has licenses in the UK, Malta, Gibraltar, Curacao, and Romania, allowing it to offer games to operators around the globe.
The deal is expected to be completed later this year and will see Pariplay rolled into Aspire's umbrella of companies.
Commenting on the deal Aspire CEO Tsachi Maimon said, "We are very excited about the acquisition of Pariplay which is in line with our M&A strategy focusing on B2B-growth and external game sales.
"The integration of Pariplay grants us control of yet another crucial part of the igaming value chain - cutting costs, broadening the game portfolio and providing a channel to sell propriety games outside Aspire Global network."
Pariplay CEO Gili Lisani added: "Pariplay has come a long way since the founding in 2011 and I am very proud of the whole team for their intense efforts and strong commitment over the years.
"I feel confident about sending the company off for the next phase of the growth-journey and I believe that the match with Aspire Global is great, allowing both operations to reach whole new levels."