ASA Issues Warning After Betting Ads Appear in Looney Tunes App

This story was published more than 4 years ago.

This week the UK Advertising Standards Authority issued warnings to both Flutter Entertainment and William Hill after both groups have had ads pop up on "child friendly" Looney Tunes apps.

Ads for Flutter's Betfair and William Hill popped up on the Looney Tunes: World of Mayhem app, which is a game where kids can build various worlds. The operators pointed the finger at mobile advertising group Tapjoy, saying that the game's publisher had accidentally opted in to allow mature-plus level ads. Tapjoy said that they immediately moved to correct the issue, with Flutter ending their relationship with them due to the flub.

Despite the fact that the groups weren't directly involved in the error, they were reprimanded and warned to be more diligent in keeping children from being subjected to their products and ads. The specific ads that aired may not be shown again, unless the advertisers have a way to ensure that children aren't targeted by the ad.

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About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.