PokerStars Signs UFC Fighters to Ambassador Deals

This story was published more than 4 years ago.

Internet poker group PokerStars has announced that they've signed three UFC personalities to become brand ambassadors, bringing announcer Bruce Buffer, Daniel Cormier, and Johnny Walker.

The deals will see the trio helping support the PokerStars brand, appearing in different marketing promotions such as web ads. The group will also likely be involved in joining different events to boost interest.

Buffer, the long time UFC fight announcer, is also a big fan of poker. At one point he used his iconic voice to open the PokerStars Player's No-Limit Hold 'em Championships at Atlantis Paradise Island in the Bahamas. The winner of that tournament was Chris Moneymaker, and Buffer spoke glowingly of him, noting: "To join him alongside this great lineup of athletes and poker pros is a great honour for me."

PokerStars has a large stable of athletes that serve as brand ambassadors, with the likes of Usain Bolt, Cristiano Ronaldo, and Rafael Nadal all on the roster at one point.

About the author

Dustin Jermalowicz // News Editor
Dustin Jermalowicz
Dustin has a long-standing passion for gambling. He has been writing professionally on the subject and breaking industry news for Casino Listings since 2011. His favorite casino games include Blackjack, Poker, and Hi/Lo. A proud native of Detroit, Dustin currently lives in Michigan.
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bgsharpe
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15 May 2019 - 5:24pm
#1

What a name for a poker player by the way - Chris Moneymaker, surely I've had heard it over the years but have been forgot about it.

Seems like Poker Stars are desperate to involve some of the biggest sports stars into their advertising campaigns and why not some of the announcers as well.

usbarbadosslim93 Recently online: 14 min ago
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15 May 2019 - 5:33pm
#2

"LADIES AND GENTLEMEN, WE ARE LIIIIIIIVE!"

I'd love to hear ol' Bruce belt that out during a tournament. Charges me up every time I hear it.

sharpe

bgsharpe
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16 May 2019 - 2:10pm
#3

A boxing fan Slim?

I'm no so tempted in it these days but still remember the ear-eater days, Holyfield was my favorite though.

usbarbadosslim93 Recently online: 14 min ago
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16 May 2019 - 6:03pm
#4

I'm a MMA fan, actually. Seeing the different arts combined together and worked out in the cage is a big draw for me. My daughter loves watching them too. She just started Jiu Jitsu and she's a big fan.

sharpe