Play'n GO Partners With Svenska Spel

This story was published more than 5 years ago.

Casino gaming group Svenska Spel Sport & Casino in Sweden has announced that they've signed a content supply deal with Play'n GO, and will add the developer's games to their product moving forward.

Svenska Spel once held a monopoly in Sweden, but now that competition has come the group is looking to expand their product offering in order to match up well with other groups. This year has seen Svenska expanding with content deals with other groups, expanding their library. Play'n GO has been releasing multiple video slots monthly, and their addition brings both desktop and mobile games.

Commenting on the agreement Play'n GO CEO Johan Tornqvist said, "At Play'n GO we pride ourselves on working with the best in the industry, and this partnership with Svenska Spel Sport & Casino illustrates that.

"They are a hugely respected entity in the Swedish market and have already gained a substantial portion of the online casino market since adding casino games to their offering. To be working with them and entertaining their audience is a great step forward for us and for Sweden."

Svenska Spel's Jonas Nygren added: "Adding top-quality games to our offering here at Svenska Spel Sport & Casino is a high priority for us, so a partnership with Play'n GO made perfect sense.

"Their reputation of producing engaging and enjoyable content means we can be sure we are providing our audience with first-rate entertainment."

About the author

Therese Williams // UK Correspondent
Therese Williams
Therese is a fervent fan of slot machines and pub fruities, often trying her luck at some of the top online casinos. She covers news for Casino Listings with a focus on the UK and Europe. Therese studied arts and creative writing at university and has written for newspapers in the UK.
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6 May 2019 - 5:34pm

Nice move from the ex-monopolist company to add one of the top game developers to their offerings, certainly now they will find the live tougher when they have to compete for what's been a right before...but that is how suppose to be IMO.