Paddy Power Betfair Now Known as Flutter Entertainment

The artist formerly known as Paddy Power Betfair has finished their re-branding and are now officially known as Flutter Entertainment.

The move came after shareholders approved of the change with a 99.76% vote in favor. Now that the move is completed, the company is now trading under the symbol FLTR and Flutter Entertainment plc. The change will allow Flutter to showcase the diversity of their brands, rather than relying on the two major companies that came together a few years ago.

Flutter CEO Peter Jackson said of the name change: "I think it's a great opportunity to better reflect the global nature of our organisation and the diverse set of challenger brands we have operating around the world.

"The fantastic thing is we have great support from some of the people who founded some of the businesses that are part of the new organisation.

"While we are changing our name, most things aren't going to change today. We have a fantastic group of challenger brands operating around the world that enable six million customers to bring entertainment to life.

"Our colleagues are looking after those customers in a responsible way to make sure they can enjoy their time with Flutter."

Related casinos

usCasinoJurisdictionRatingPlay
Betfair CasinoMalta, U.K.
Paddy Power CasinoAlderney, U.K.

About the author

1 reply • Last post

Comments

bgsharpe
Forum Angel
sharpe's picture
Location: Sofia, Bulgaria
Joined: 4 Nov 2014
Posts: 6791
Thanks given: 3337
Thanks received: 960
6 June 2019 - 7:49pm
#1

Wonder what the rest 0.24% of the shareholders(what's that 3 guys 😉 ) have been thinking while voted against the rebranding...!?!

I'm usually against needless rebranding which usually costs a lot of money as well but in this case they just have to reduce the brand's names from 2 to 1 I guess.

Post new comment

Have something to say? Agree or disagree? Tell us what you think!

Login using your social network account
Or log in with a Casino Listings account

Login or register to post comments

Registering for an account takes less than a minute and you will be brought right back here to comment afterwards.