Paddy Power Betfair Now Known as Flutter Entertainment

This story was published more than 1 year ago.

The artist formerly known as Paddy Power Betfair has finished their re-branding and are now officially known as Flutter Entertainment.

The move came after shareholders approved of the change with a 99.76% vote in favor. Now that the move is completed, the company is now trading under the symbol FLTR and Flutter Entertainment plc. The change will allow Flutter to showcase the diversity of their brands, rather than relying on the two major companies that came together a few years ago.

Flutter CEO Peter Jackson said of the name change: "I think it's a great opportunity to better reflect the global nature of our organisation and the diverse set of challenger brands we have operating around the world.

"The fantastic thing is we have great support from some of the people who founded some of the businesses that are part of the new organisation.

"While we are changing our name, most things aren't going to change today. We have a fantastic group of challenger brands operating around the world that enable six million customers to bring entertainment to life.

"Our colleagues are looking after those customers in a responsible way to make sure they can enjoy their time with Flutter."

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About the author

Kingston Li // Asia Correspondent
Kingston Li
Kingston is a big fan of Baccarat and Texas Hold'em Poker and has tested his skills in tournaments around Asia and the world. He covers the latest gambling news from Asia for Casino Listings. In his spare time, Kingston enjoys hiking, video gaming, and playing disc golf.
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bgsharpe
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6 June 2019 - 7:49pm
#1

Wonder what the rest 0.24% of the shareholders(what's that 3 guys 😉 ) have been thinking while voted against the rebranding...!?!

I'm usually against needless rebranding which usually costs a lot of money as well but in this case they just have to reduce the brand's names from 2 to 1 I guess.